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Company Info
Bridgewater Resourcing Solutions Ltd

Company Profile



Field Marketing Manager - SaaS Solutions


Job ID: 1521708
Job Views: 1004
Location: London, United Kingdom
Postcode:
Job Category: Sales, Marketing, Business Development, Management, General Business
Employment Type: Full time
Salary: £70,000.00 per year
Posted: 05.08.2017

Job Description

Field Marketing Manager - SaaS Solutions

Central London

Package £70k plus benefit and bonus package

European Brief

Our client is the global leader in compliance and reporting software, enabling businesses to grow globally by reducing the risks and costs associated with compliance in thousands of jurisdictions around the world.

With a 35-year track record of success in compliance and the broadest library of tax rules and rates in the world, they help finance, tax and HR professionals in 4,500 companies, including half of the Fortune 500, stay ahead of complex and fast-changing government regulations. The company's compliance platform integrates with a wide variety of business applications, providing the control and visibility required to manage global tax compliance activities. Globally headquartered in Boston, they have offices throughout North America, Latin America and Europe.

As part of their strategic expansion plan, we are looking to employ an Field Marketing Manager to work closely with the leadership team, supporting the European expansion plans.

The Team You'll Impact

The Field Marketing Manager will act as a liaison between marketing and inside, alliances and field sales teams as well as central demand function for the region, working with the greater demand function to execute effective programs.

The Work You'll Do

The Field Marketing Manager is responsible for planning, organizing and executing programs that generate new prospects and advance existing opportunities for the sales team in the region. This position will assist in the development of marketing plans for the region, consisting of multi-touch, multi-dimensional programs including both inbound and outbound tactics and manage vendor contracts and relationships.

  • Develop and implement pipeline acceleration programs jointly with sales.
  • Research, choose, design, and manage live events to be included as tactics in the overall marketing mix, and ensure there is a cohesive pre-event, at-event and post-event strategy to increase engagement and response rates.
  • Interface with sales to determine sales enablement needs, and work with product marketing to develop tools, programs in a box, training and content.
  • Forecast, measure, analyze, and report on impact of programs.
  • Proactively engage with the direct and indirect sales teams to coordinate, communicate, and optimize the impact of marketing activities.
  • Evaluate, select, and manage vendors that contribute to local demand creation programs including event venues and services, digital marketing agencies, SEO experts, designers and copywriters.
  • Develop and implement target account strategy to support account-based selling.
  • Communicate and educate the sales team regarding new and planned marketing activities including global, regional and local programs.

Skills & Requirements

  • BA/BS in business or comparable education, and
  • Five or more years in B2B marketing.
  • Inbound marketing strategy/execution experience.
  • Proven experience working with sales teams and supporting programs to drive awareness and sales; actual sales experience is highly desirable.
  • Ability to demonstrate track record of success in all key areas of responsibility.
  • Ability to align tactical plans with strategies.


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